The December period in Ghana is unique. People are spending, traveling, and thinking about family. For your clinic, this is the biggest opportunity of the year to attract new patients who will keep coming back. But you can’t just sit and wait for them. Here are a few things we recommend based on our experience at Rivia.
1. Run a “Family Health Check” Package.
People are thinking about their families coming home. Bundle your most common services into a simple, cash-paid package.
- Action: Create a “Christmas Family Health Check” that includes a basic consultation, BP check, blood sugar test, and maybe a urine test. Price it as a single, attractive package (e.g., GHS 2,000 for a family of four).
2. Partner with Local Businesses and Churches – Use Our Tech to Pull in Crowds.
This isn’t about complex deals. It’s about using smart tools for quick, high-impact partnerships.
- Action: Approach popular local shops, salons, or churches. Instead of just a verbal discount, use Rivia’s platform to generate and give them free digital or physical discount cards or membership cards to share. These cards can offer a free BP check, a discounted consultation, or other entry-level services, creating a direct incentive for people to visit your clinic.
3. Offer Virtual Care
Long queues, crowded hospitals, and stressed staff are the reality in December. Market your clinic as the peaceful, efficient alternative.
- Action: Run a promo: “Skip the December Rush. Book Virtual Care.”
- How Rivia Helps: Our platform is built for this with a secure, automated back-end. When a member starts a free virtual consult on WhatsApp, they’re not just texting a personal phone. They are connecting to our secure, managed system. Our doctors use this platform to handle all conversations, securely manage patient data, and track medical history. When a member needs in-person care, the doctor can instantly refer them directly to your clinic and book an appointment through the same system. You get a pre-qualified patient with a known medical history, not a random walk-in. We handle the entire digital front-end securely, so you can focus on delivering care.
4. . Stock and Promote Essential “December” Medications.
Nothing loses a patient faster than telling them “we don’t have that drug.”
- Action: Audit your stock. Ensure you have ample supplies of common December medications: antimalarials, antibiotics for infections, painkillers, and antihypertensives. Advertise that you are “fully stocked for the holidays.”
The Bottom Line:
The festive season is a goldmine if you are proactive. Don’t just be a building; be a solution. Create simple offers, partner with your community, and eliminate the friction that patients hate.
And if you want a partner to handle the marketing, patient flow, and cashless payments for you, that’s Rivia.
Is your clinic ready for the December rush? Visit riviaco.com